You have to take your hat off to Dollar Shave Club Australia. They started out with an incredibly good video campaign, they have a really good product and they make you feel an important part of the "Club". In fact, they go out of their way to make you feel part of the group.
Earlier, I talked about their Welcome Cards. What you, my reader, do not realise is that "Aussie Mike" (it is not the DSC CEO Mike writing with an Australian accent, but I like to think it is) got in touch with me regarding my feedback. That was really good. Indeed, the company has been consistently proactive to ensure the communication pathway between the company and my blog is open.
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| American Mike, Alejandro and the Dancing Bear |
So, what do I mean? They have appreciated the feedback about their product that I have provided though this blog. I have appreciated the way they have taken the feedback. I appreciate their humour and they have a great business model supported by great customer service. Follow these guys on Twitter and you will see what I mean.
Although publicly presented as a laid-back, blokey, relaxed organisation you can tell the Dancing Bear Company (so called by me because of the Dancing Bear at the end of their video) runs a smick, efficient and well managed process. Yes, this is a big compliment. ![]() |
| A shiny new Dollar Shave Club (Australia) cap |


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